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So Pretend

Foreshadowed by the single ‘Into the Darkening Blue’ and title track‘So Pretend’, Buckley Ward’s forthcoming album is the band’s mostdynamic work to date. Coming three years after their debut full length album Something inthe Night and post line-up changes, So Pretend is the sound of a bandflexing their collective muscles and fully growing into themselves.Assiduously crafted and cannily restrained, So Pretend is a quietlyassured effort from the five piece. So Pretend is an album with pop at its heart, and something lessdefinable in its veins. On the surface, the shimmering melodies andpitch perfect harmonies dominate, but listen closer and the album’sdarker undercurrents snap sharply into focus. Navigating themes ofescapism and disillusionment, So Pretend quells the panic with tenderpop and just a dash of electro. With lyrics and instrumentationoften at odds with each other, So Pretend is a series of beguilingcontradictions that nonetheless seem to belong together. Since the release of the album’s title track and first single in late2011, momentum has been steadily building behind the band and hasseen them hand selected to open for such names as Jungle Giants, SanCisco and Big Scary, the latter taking them on a national tour.

  • Format:CD CATALOGUE#:BW03
  • $ 21.99

Additional Product Details

  • Record LabelShock Records
  • Number of Discs 1
  • ClassificationE
  • Audio Type 1.0
  • Release Date Apr 20, 2012

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